ICAgile Agile Product Ownership (ICP-APO)

July 15-18
four 3.5-hour days
7:00am-10:30am PDT

ICAgile Agile Product Ownership (ICP-APO)

August 5-6
two 8-hour days
7:00am-3:00pm PDT
$995 $795

(ends July 29)

  • High-energy trainer! High fives!
  • Interactive virtual experience!
  • Games, breakouts and networking!
  • Learn from the best minds in agility!
  • Expand your career opportunities!
  • Engage with a community of Agile experts!
  • Obtain your Agile Product Ownership (ICP-APO) Certification

Are you ready to step-up to Agile Product Ownership and embark on a transformative journey? Join us for a hands-on experience where you learn how to embrace your customers, gain buy-in from stakeholders, make value-based decisions, and measure for successful outcomes!

Achieving the Agile Product Ownership certification validates knowledge to understand customer needs and effectively deliver valuable products and services through key agile practices such as adaptive prioritization and planning. You will learn how to align backlogs to the product goal, create product roadmaps, and write user stories to maximize the customer experience.

Our certification courses are designed to fit into your schedule with options for 3.5 hours, 5 hours, or 8 hours of learning each day.

Our Agile Product Ownership (ICP-APO) course is an industry-recognized credential from ICAgile.


No prerequisite is required.

The course is part of the ICAgile Product Management Track.

At Scrum Adventures, we recommended that you have fulfilled the ICAgile Agile Fundamentals (ICP) certification, or equivalent experience. Learn more and register here.

Learning Objectives

Our Agile Product Ownership (ICP-APO) certification class contains a good balance of theory and practice. You work through real-world problems, starting with the customer, and working through the product delivery life cycle. You will obtain practical skills and fill your toolbox with accelerators for immediate impact!

  • Customer-Side Roles – who are the customers
  • Understanding the Customer – market research, user personas, empathy maps
  • Working Backwards – a 5-Stage Amazon approach (listen, define, invent, refine, test & iterate)
  • Customer Analysis “Lean Canvas” for problem statement, solution proposed, key metrics, and customer segmentation
  • Feedback – techniques for collecting feedback
  • Stakeholder Power-Interest Grid – from the book, Making Strategy, by Colin Eden and Fran Ackermann
  • Stakeholder Canvas’ – collaboration techniques for understanding your stakeholders better (by Lavaneesh Gautam, www.edgeagility.com)
  • Defining Agile Product Ownership – product management vs. product ownership
  • Product Ownership – detailed understanding, voice of the customer
  • Value – what is value, customer value, factors impacting value
  • Involving Your Customers – desire to be involved, and customer relationship
  • Building Trust with Stakeholders and Agile Teams – all about improving relationships
  • Facilitation – how to be an effective facilitator
  • Facilitation Techniques – new techniques to facilitate any working session with role-play
  • Personal Action Plan – a canvas template for improving your product ownership skills and behaviors
  • Product Delivery Life Cycle – six stages involved in delivery a product
  • Product Vision – creating a product vision for a real-world problem
  • Product Identification – identifying a product that supports the product vision that solves a real-world problem
  • Product Goal – from product vision to a visible single, high level long term product objective
  • Product Planning – using features for planning, with feature user stories
  • Definition of Done – a shared understanding for delivering quality product increments
  • Feature Roadmap – determine what to build now, next, later, and much later
  • Relative Estimation – a sizing technique for predictability and sustainability, includes using the Scrum Adventures Toolbox app (available for free on Google Play or Apple App Store)
  • Buy a Feature – an interactive game for making decisions with stakeholder buy-in
  • Value-Based Decision Making – a matrix approach for aligning to organizational strategy
  • Product Planning – the “why”, “what”, and “how” to create a product plan for communicating progress with a shared understanding
  • Product Backlog – from the roadmap to getting ready for delivery, aligning with your Agile teams
  • Agile Iterations – building an iteration backlog for planning for now, next, later, and much later
  • Launch and Land Products – getting the product to market
  • Measuring Outcomes and Impact – a combination of quantitative and qualitative metrics to gain a more nuanced view of performance
  • CaDoMi™ Tools – a CaDoMi Agile Transformation Ecosystem enterprise application for measuring quantitative predictability and qualitative performance (register here for just $5/month for Premium access)
  • Agile Business Delivery Value (“ABDV”) – a 3-pillar accelerator for measuring the value of what you have already chosen to build (“Bang for the Buck”)
  • Continue-Pivot-Stop – knowing when to stop, with case studies

This course satisfies ICAgile’s Agile Product Ownership (ICP-APO) certification requirements.

At the end of this course, students will receive the ICAgile ICP-APO certification, students must be in attendance all schedule sessions with active participation.

ICAgile Agile Product Ownership (ICP-APO)
Virtual Class Information

You’ll receive an email prior to class with the Zoom link and a few things needed before the class. Please be prepared to have you camera on during all of the training (don’t be shy, you’ll look great!). 🙂

Continuing Education Units

Continuing Education Units (CEU) may be applied to organizations that recognize ICAgile or Scrum Adventures as an accredited source. Scrum Adventures has regularly provided this opportunity for members of Scrum Alliance and Project Management Institute.

This course earns 16 Scrum Education Units (SEU®) with Scrum Alliance®. SEUs can be used for earning and renewing your certifications.
Scrum Education Units
Earning SEUs and Renewing Certifications

This course earns 16 Professional Development Units (PDU) with Project Management Institute. PDUs can be used for renewing your certifications.
Professional Development Units
Earn PDUs to Maintain Your Certification

About Our Trainer

Sherman brings his unique, energetic and engaging style to the training, which will enhance your unforgettable learning experience.

Sherman Gomberg is passionate about bringing Agile and Scrum to individuals and their organizations. He founded Scrum Adventures on the core principles of Community, Commitment and Training and as an opportunity to enrich others. As CEO, Sherman has over 25 years of experience with Agile, Scrum, Project Management while providing coaching and consulting services for various industries.

To coincide with his ICAgile Authorized Instructure, Sherman is an ICAgile Agile Certified Coach (ICP-ACC) and a Scrum Alliance Certified Team Coach (CTC). He holds eleven (11) certifications from Scrum Alliance including Training from the BACK of the Room Trainer (TBRT), Scrum@Scale (S@S), Project Management Professional (PMP), and PMI Agile Certified Practitioner (PMI-ACP).

He has served in roles such as Agile Trainer, Enterprise Agile Coach, Mentor, Facilitator, Product Owner and Scrum Master. He is particularly passionate about training those so they can help others.

Sherman enjoys activities of soccer, camping and most outdoor activities. Find him in Long Beach CA playing basketball or with his family – including his dog and cat. 

Just A Little Bit About Us

What Students have said:

  • “I couldn’t have wished for a better training session” – Yuegu
  • “The combination of two instructors from different background creates this rich source of knowledge that you can leverage while going through the training session.” – Sevak
  • “They did a great job of keeping all students engaged throughout the course with plenty of interactive exercises and practical examples of how to apply Scrum techniques in various contexts.” – Steve
  • “…the atmosphere was upbeat and energetic, and the whole adventure was rewarding,” – Kirill
ICAgile Agile Product Ownership (ICP-APO)

July 15-18
four 3.5-hour days
7:00am-10:30am PDT

ICAgile Agile Product Ownership (ICP-APO)

August 5-6
two 8-hour days
7:00am-3:00pm PDT
$995 $795

(ends July 29)